15% of the world's population has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product to use that’s suitable for people with upper extremity impairment or visual impairment.
Degree Inclusive
Degree introduces the world's first adaptive deodorant built with a diverse disability community
Challenge
Inspiration
Degree Deodorant – makers of the world’s #1 antiperspirant – are committed to inspiring confidence in everyone to be active and move more. Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.
Idea
Degree Inclusive is the world’s first inclusive deodorant built with people with visual impairment and upper extremity impairment, co-created by an inclusive team of design experts from Wunderman Thompson and SOUR, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.
Growth
An innovative deodorant designed for the future, Degree Inclusive is inspiring change across the industry.
Case study with voice over and captions.
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Récompenses
2021 Cannes Lions
Innovation - Product Innovation
Grand Prix
2021 Cannes Lions
Health & Wellness, OTC Applications - Product Innovation
Silver Lion
2021 Cannes Lions
PR, Corporate Purpose & Social Responsibility
Bronze Lion
2021 Fast Company Innovation by Design
Packaging
Winner
2022 Clio Awards
Public Relations
Silver
2022 Clio Awards
Public Relations
Silver
2022 Clio Awards
Innovation
Silver
2022 Clio Awards
Design
Silver
2022 Clio Awards
Design
Silver
2022 Clio Awards
Partnerships & Collaborations
Bronze
2022 Clio Awards
Public Relations
Bronze
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