Based on the ecommerce best practice that encourages premium brands to create their own imagery, number one condom brand Durex wanted to reinvent its ecommerce platforms, producing a significant amount of assets in a very short timeframe.
Durex Ecommerce Photoshoot
Amazon content creation at scale for a global brand
- Reckitt Benckiser
Using the strength of our network we created a global success story. Teams from Montevideo, Prague and Buenos Aires collaborated together to deliver high quality Amazon pages, providing Durex the tools it needed to stand out among its competition and solidify its position as market leader.
The team carried out a multi-ethnic casting for a 4-day photoshoot with 6 talents on stage, that resulted in a wide range of assets, addressing the very diverse target audience the brand had.
24 Amazon Product Pages
3 Product Ranges
8 Weeks delivery time