New year, new me. It’s a well-worn cliché that the first few months of the year are devoted to health, wellness, and the idea that less is more – which is easier said than done.

How could we inspire the whole of the Netherlands to eat better and sustain a healthy lifestyle?


Food (especially good food) is a fascinating domain for storytelling – for example, its role in a relationship and how eating right can have a profound effect on your well-being. Beautiful things happen when you make the effort.


A film told through the eyes of a couple who, despite many years of affection, find themselves drifting apart. The woman observes her husband doing all he can to stay fit. He seems to be obsessed with a new and somewhat suspicious healthy lifestyle. His wife’s suspicion that he may be having an affair is turned on its head in the final scene.


One of the most watched commercials on YouTube in the Netherlands during Q1, this film has had more than 1.1 million viewers, the fourth of an emotional series of PLUS supermarket commercials that clearly caught on with the Dutch audience. The first three films achieved a final spot at the Ster Gouden Loeki competition.

PLUS Gelukkig Getrouwd OLV 060

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