Challenge

Showcase IKEA’s Small Space Value Collection and how it can add a little value to people’s lives.

Inspiration

No matter the size of your home, you are always running out of space. So, to cater to this need, IKEA offers the Small Space Value Collection, a range of furniture that easily fits into any teeny-tiny space and puts it to big use.

Idea

The world’s first-ever IKEA radio catalogue that actually fits anywhere. For the cost of a one-minute radio commercial, we launched 20 different short spots promoting all the items in the Small Space Collection.

Growth

And this is how a simple, cost-effective idea pushed boundaries to find a new twist on one of the oldest and most traditional mediums through creative storytelling and smart media buying. And the results showed just that:

  • Sales grew by 8%
  • Website visits were up by 22%
IKEA FIT ANY WHERE RADIO CATALOGUE

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Récompenses

Dubai Lynx 2022

Dubai Lynx 2022

Radio


Grand Prix

2022 One Show

2022 One Show

Radio & Audio: Broadcast - Series


Shortlist

2022 One Show

2022 One Show

Radio & Audio: Innovation in Radio & Audio


Shortlist