Every year, the Madrid Design Festival transforms Madrid into the world capital of design, bringing together thousands of professionals and experts from all disciplines. The festival was launched with the aim of championing the transformative power of design, a power in ever greater need in a world full of things that aren’t working. In the past years, the list has continued to grow: overpopulation, climate change, increasingly hectic lives, insecurity, and even a global health crisis.
This scenario posed a very difficult challenge for us. We had to convince the public that the design, an often-underestimated discipline, is capable of changing the world we live in for the better.