With the arrival of the COVID-19 pandemic, Dell Technologies wanted to help organizations to get their employees working more effectively from home, or any other location.


To empower IT decision makers and employees alike, we needed to look at the challenge from two key angles: how could a Functional Buyer create a more effective remote working setup, and how could organizations better enable their workforce, while maintaining security?


Messaging and creative was developed to ensure that customers would come to a clear and intuitive understanding of the benefits of Dell Technologies' products. Whether taking a Client or Infrastructure approach, customers would choose Dell Technologies’ scalable and productivity-enhancing solutions to make remote working better.


Roelof Holwerda

Global Partner Marketing Director - Dell Technologies

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