Engaging and connecting with the important masculine mainstream target, which was hard to reach through existing Netflix channels.
Netflix's Heart Beats Tuntum
When Netflix sponsored Tuntum, a 4th division team from the outskirts of Brazil
Challenge
Inspiration
The target loves football. Tuntum, a small team, sounded like Netflix's "TUDUM" sonic branding, so we got into the joke.
Idea
In an unexpected move, Netflix sponsored Tuntum, a 4th division team from the outskirts of Brazil. Tuntum's next match was broadcasted exclusively on Prime Video, where our logo aired for 90 minutes. Then, reverberation exploded organically.
Growth
Without any investments but the sponsorship, we reached Trending Topics, had a 15,9x return on the investment in earned media and surpassed all benchmarks.
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