Duracell launched a new battery with much more power and durability, but young people have no relationship with the brand because they usually only charge joysticks and never use batteries.


New generations spend a lot fo time in the gaming world, believing they will never need a battery there.


To show the power of the new Duracell Optimum, we decided to "force" gamers to test them. So we cut the light in Fortnite. In complete darkness and with just a flashlight, many gamers and top Twitch streamers joined the game to find batteries and get the power back on.

It was the first product test that you could do with your eyes (almost) closed.


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