Duracell launched a new battery with much more power and durability, but young people have no relationship with the brand because they usually only charge joysticks and never use batteries.
Power Out in Fortnite
The biggest blackout ever
Challenge
Inspiration
New generations spend a lot fo time in the gaming world, believing they will never need a battery there.
Idea
To show the power of the new Duracell Optimum, we decided to "force" gamers to test them. So we cut the light in Fortnite. In complete darkness and with just a flashlight, many gamers and top Twitch streamers joined the game to find batteries and get the power back on.
It was the first product test that you could do with your eyes (almost) closed.
Growth
Please provide your contact information to continue.
Contenus relatifs
The North Face
The Global Warming Series
A collection that we hope to never launch
Lire le case study 
Duracell
Bunny Hop
Wunderman Thompson and Duracell launch an addictive AR Instagram game
Lire le case study