Jeepneys Against Misogyny Case Study


For thousands of Filipino commuters, the Philippine jeepney is the most commonly used form of daily public transportation. It is also a beloved cultural symbol used as an icon to represent the country.

But for decades, misogynistic and sexist signage have adorned jeepneys, celebrated as entertaining and witty. It has helped normalize sexism and misogyny in the country. This needed to stop once and for all.


Working with the Philippine Commission on Human Rights, lewd imagery and sexist signage on 22 jeepneys plying key major routes within Metro Manila (the most populous megacity in the Philippines) were painted over and corrected to skew towards equality, women empowerment and safety for all.

Symbols are powerful. In correcting what is wrong in jeepneys, they became literal vehicles for change in the Filipino Mindset.

The 22 Right the Ride jeepneys travelled daily in three major cities in Metro Manila and delivered progressive messages to thousands of commuters. While an online film and a series of social posts spread awareness across the Philippines.


Pledges of commitment and support for Right the Ride from the United Nations, two biggest transportation authorities in the Philippines, and over 20 transportation unions, women's and youth groups.

Right the Ride signages became front-page news in the country's most popular broadsheet—The Philippine Daily Inquirer on November 26, 2021.

Posts about Right the Ride jumpstarted conversations on casual sexism and safe spaces in the daily commute. The jeepneys' messages of equality were also seen by thousands of Filipinos along their individual routes.

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