Skinterviews Hero

Skinterviews

The 1st global brand campaign for Eucerin

Client

  • Beiersdorf

Bureau

  • Berlin

Services

Challenge

After an impressive pitch win earlier in 2020, Wunderman Thompson adds the new brand value Human to the existing Eucerin brand values Dermatological Expertise, Uncompromising and Honest to help bring its new brand purpose of “We believe in the life-changing power of dermatological skincare” to life.

Inspiration

We empathize with the deepest aspirations of our customers and want to give them the desired certainty that their life can be changed.

But what exactly is THAT CHANGE they desire?

They want to finally become and be that person who they feel (and we know) they've been the whole time: The beautiful human behind the skin concern.

Idea

In a number of intimate interview portraits we get as real as we can with real people from all over the world about their real stories of how their life was changed to the positive after using Eucerin.

WT created a 360° campaign, shot in Berlin with an international cast of 6 real testimonials, each with different skin concerns and all with life-changing skincare experiences, the film turns to actual consumers for a non-scripted glimpse into the life-changing power of dermatological skincare.

Growth

Results:

  • Introduced diversity to the communication of Eucerin
  • Updated the brand’s look & feel to deliver more authenticity and thereby gain more relevance
INT EN ECN 204530 Brand Campaign 09 2020 Video Master ohne UT 85s 16 9

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