Challenge

Architects and like-minded innovators are obsessed with finding the perfect color to match their vision. And while the human eye can detect over 1 million colors, we don't see, experience, or remember them in the same way – meaning finding THE perfect color is a huge challenge.

Inspiration

Color is personal – it's human. To architects, it can change the feel of a city, evoke emotion and create the building's character.

As a global leader in color coatings, Sherwin-Williams Coil Coatings set out to make finding the perfect color as intuitive as possible.

Idea

Speaking In Color is a voice-activated AI color system that produces hues based on human inspiration. For example, by simply speaking: "Crystal clear, Caribbean water" millions of images are analyzed in a search algorithm, and optical recognition technology creates a custom color palette. Using the intuitive power of AI, any color can be fine-tuned by saying, "A little brighter" or "Blend in a bit more blue" to find that one in a million color.

For the first time ever, color can be spoken into existence.

Growth

With each use, Speaking In Color is creating one of the largest data sets of color attribution in the world. As a result, we're gaining insights into the global, cultural, and geographical influences of individual colors. This gives Sherwin-Williams an advantage in color mapping, predicting trends, and understanding the role color plays in all of our lives.

Today, Sherwin-Williams Speaking In Color is redefining the color experience, making it possible to find the impossible – the ONE.

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Récompenses

2022 Cannes Lions

2022 Cannes Lions

Creative B2B


Grand Prix

2022 Cannes Lions

2022 Cannes Lions

Creative B2B


Silver

2022 Cannes Lions

2022 Cannes Lions

Digital Craft


Bronze