Challenge

Today’s children will be more affected by climate change than any other generation.

In fact, a recent UNICEF report revealed that every child around the world is at risk from at least one climate change event today, including heatwaves, floods, cyclones, disease, drought, and air pollution. What’s most concerning is that approximately one billion children are at an ‘extremely high risk’ of the impacts of the climate crisis, experiencing three or four of these impacts simultaneously.

Inspiration

Traditionally a talk for parents to have with their kids, The Birds and The Bees has always been a famously difficult conversation for parents, but talking about the future of our planet can be even harder.

Idea

This version of ‘The Birds & The Bees’ isn’t a story about how life is made, but how life on Earth can be saved.

The children's book was created to help kids have 'the talk' with their parents about what greenhouse gases are doing to our planet, and show them how one conversation can lead to a brighter future for the birds, the bees, and every single one of us. Importantly, it reminds kids that they have the power to protect the planet by talking with the adults in their lives who care about their future.

Results

The book garnered 17 million earned media impressions, and now has 915k readers and counting.

The Birds and The Bees is now available in multiple languages, as well as two audiobooks - one voiced by Game of Thrones star and UNDP Ambassador Nikolaj Coster-Waldau, and the second by Melanie Zanetti from the International Emmy-Winning kids’ show Bluey.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Récompenses

2022 Spikes Asia

2022 Spikes Asia

Design: Books


Shortlist

2022 Spikes Asia

2022 Spikes Asia

Print & Publishing


Shortlist

2022 One Show

2022 One Show

Green Pencil


Shortlist

2022 One Show

2022 One Show

Sustainable Development Pencil


Shortlist

2022 One Show

2022 One Show

Print


Shortlist

Design Rush

Design Rush

Best Print Designs


Fearured