Jumbo is the second largest Dutch supermarket chain, boasting over 60,000 employees and approximately 600 stores in the Netherlands. After a period of rapid growth driven by acquisitions, the company set its sights on becoming the country’s digital market leader, with the ambition of creating a comprehensive omnichannel offer that meets customer expectations across all touchpoints, both in-store or online.

Recognising our experience and expertise in food retail, Jumbo sought Wunderman Thompson Commerce’s support in achieving its goals.


For Wunderman Thompson Commerce, this project represented a unique opportunity to work as part of a multi-stakeholder partnership.

Wunderman Thompson Commerce managed the three-way partnership with Jumbo's Technical Campus (JTC) and Informatica, the PIM supplier. Our focus was on ensuring that all improvements were defined and delivered through a customer-first lens. This gave us the freedom to focus our expertise strategically on the user/customer experience, with an array of technical talent to bring ideas to life.


The core goal of the project was to redevelop and improve Jumbo’s existing Intershop commerce platform, with the PIM system implemented to feed in up-to-date product information.

The replatform followed a DevOps methodology, with the Wunderman Thompson Commerce team managing development and problem-solving based on operational feedback. We adopted an offshore model which saw our developers based in India regularly visit the JTC to offer advice on technical and strategic direction.

A dedicated team of Wunderman Thompson Commerce and Jumbo PIM experts collaborated closely to rebuild the product data model and introduce tagging, to support its use across all channels and to optimise search.


The slick three-way cooperation managed by Wunderman Thompson Commerce has introduced new levels of efficiency and more data-led decision making, enabling a shift in the JTC’s development focus from business requirements to innovation. This has laid a strong foundation to support Jumbo’s ultimate goal of becoming becoming digital leader in the online supermarket industry.

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