How could Ford Puerto Rico help during the COVID-19 outbreak without appearing opportunistic?
Turn off the Car. Stay at Home.
Ford Puerto Rico invites people to not use their cars and stay home during COVID-19
Challenge
Inspiration
The lockdown stops us from doing what we love, like driving cars. But we must stay at home to save lives.
Idea
Turn off the car. For the first time Ford invited drivers to not use their cars and stay at home, producing a film showing everyone who benefits from that decision.
Growth
The video generated almost one million impressions and a 99.9% positive sentiment.
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