Our annual Medicare Advantage market assessment by EVP Lindsay Resnick provides a review of the past Annual Enrollment Period, from aggregator interference to direct mail’s ‘workhorse’ role to supply chain issues. Also, it identifies five market moves plans should think about going forward. It closes with a marketing ‘checklist’ that can be used to assess areas for improvement.
20 Years, 28 Million Strong
What’s Next for Medicare Advantage
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