COVID-19 hit retail like a sledgehammer and, let’s face it, none of us were fully prepared for the fallout. The near-instant digital revolution it triggered, with online shopping and home deliveries replacing store visits overnight, caught many firms off-guard.
But businesses have battled hard to pivot through the pandemic, scaling their digital offers at breakneck speed. Now, there is a feeling - at least in UK - we are coming out the other side. Stores are open again, footfall is on the rise, yet digital is more important than it ever has been – as our Future Shopper and other surveys confirm.
So, what will the post-COVID retail landscape bring, and how are companies organising themselves for future success? This is what we address in this report.