If you do an image search on google or with any of the stock photo vendors for “physician” the three elements that tend to be consistent are:

1) a doctor and patient in the exam room

2) a stethoscope, and

3) a chart

These three constants are essentially a visual cue for the profession and frankly have been for a very long time. (Fun trick – do the same search for “1950 doctor” - and aside from hair style and fashion you see more or less the same image constants.)

What is striking is how quickly this image and these constants are likely to be altered. With the seismic digital transformation underway in health care there are several forces of change that will change not only the stereotypical image of a HCP, but also their role in supporting patients in the pursuit of better health outcomes.

For More

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

HERO Medical Devices43
Insight

Automobiles, Avatar, and Advertising

Medical Device Marketing for the Consumer Age
Read Article
Microsoft Teams image 106
In The Press

Fridge Blindness

Find out why Hellmann's is boasting about no one responding to their latest campaign from Wunderman Thompson New York
Read More