The metaverse is a growing playground for brand engagement, but is it a safe space for children to interact online? According to a survey conducted by Wunderman Thompson Data for Wunderman Thompson Intelligence, kids’ safety is a top concern: 72% of parents who are familiar with the metaverse are worried about their kids’ privacy in the metaverse, and 66% are worried about their kids’ safety. Now, brands are building metaverse worlds dedicated to youngsters to ensure safety and privacy for those who participate.
Lego and Epic Games are partnering
to build a metaverse for kids. Announced in April, the duo plan to “come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families,” Epic Games CEO Tim Sweeney said in a public statement. Epic and Lego also stated that they will prioritize children’s safety and privacy, and will “empower children and adults with tools that give them control over their digital experience.”