A range of palette-tested robots are stepping up, updating wine tasting experiences with intuitive suggestions for a range of vintages. These AI sommeliers are pouring out precise recommendations for interested crowds.

You might meet Cecilia on your next trip to the pub, a new type of bartender who operates using voice recognition and AI technology. Cecilia.AI, the technology company behind the bar, created a tall machine with an animated barmaid via video screen on top, who can mix and serve cocktails faster than a human can. Not only that, but Cecilia is programmed to interact with customers like Alexa or Siri interacts with their user.

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In November, Vinovest announced the first AI-powered wine robo advisor: an app for investors to generate, track, and assess their own wine-investment portfolios. These accessible wine sommeliers can guide investors through the growing $686 billion global market at any hour of the day, at which time they can choose to buy, sell, or indulge in their chosen asset.

Vinovest’s CEO and Co-Founder Anthony Zhang tells Wunderman Thompson Intelligence: “There is a lot of subjectivity in wine, and a lot of emotions in investing. We can remove both from the equation by leveraging AI and ML to help investors optimize their fine wine portfolios.” Backed by experienced portfolio advisors and a proprietary artificial intelligence-based algorithm, the platform connects its global network of wineries and merchants to a range of parties interested in alternative investments, introducing wealth of opportunities beyond the traditionally smaller pool of investors.

For $179,000, wine connoisseurs can purchase WineCab’s WineWall: a 21st century luxury vending machine that can store, load, and dispense wines. Launched in March, using AI technology, the virtual sommelier can suggest food and wine pairings, identify 600,000 vintage wines, and will record owner preferences and ratings for bottles long term. In a variation of sizes, the sleek update to a wine cellar is one of the newest ways to display and serve vintages.

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California startup Tastry uses AI technology to assess a wine’s flavor profile to generate recommendations for consumers. The system assesses a user’s flavor preference, then recommends various wines with up to 95% accuracy through the BottleBird app. Founder Katerina Axelsson says brands can request that their bottle be analyzed for access to an “insights dashboard, where they can identify how their wine is perceived in their market of opportunity, on a store, local or regional level.”

AI technology can add “wine connoisseur” to its expertise now that it supports various products with sophisticated consumer recommendations. These robo-recommendations in the luxury wine space are elevating the customer experience.

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