Have you ever searched for furniture on Amazon and then seen an ad for a table lamp on a site like weather.com? That’s thanks to cookies.
For years, brands and advertisers have been using cookies to track and collect data to serve relevant programmatic ads to their desired target audiences across the internet. However, with Google’s initiative to remove third-party cookies in early 2022 due to privacy concerns, programmatic marketers will be forced to adapt. On Amazon, media planners are looking to pivot their digital strategies to find targeting solutions that will still enable them to serve relevant ads off of Amazon.