Amazon has gone from being an online bookseller to a behemoth worth over $350 billion—more than Walmart, Target, Best Buy, Nordstrom, Kohl’s, JC Penney, Sears and Macy’s put together.

It’s hard to overestimate the size and influence of Amazon. The company has gone way beyond its role as a global e-commerce giant and has evolved into an entertainment, data, logistics and lifestyle powerhouse, and its offering is more diverse and ambidextrous than ever.

J. Walter Thompson’s Innovation Group has been charting Amazon’s impact on consumer behavior and expectations since 2015. Amazon Everything report looks at what’s now and perhaps next in Amazon’s expanding universe.

Download the report here.

This 31-page report includes:

  • 10 sector analysis, including fashion, healthcare, and entertainment
  • Amazon’s move into becoming an advertising powerhouse
  • A map charting Amazon’s global expansion
  • Predicting what’s next for Amazon
  • 5 pages of original infographics from a survey of 1,000 US and 1,000 Chinese consumers, conducted by SONAR™, J. Walter Thompson’s proprietary research tool

JWT Amazon Everything

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Related Content

In The Press

The Birds & The Bees

The UNDP and Wunderman Thompson Australia have launched a new children’s book encouraging kids to chat to their parents about climate change.
Read More
Top100 WT COM Hero
In The Press

Revealed: World's Most Inspiring Brands

Wunderman Thompson has revealed ‘The Inspire Score: Top 100 2021’, a ranking of the Top 100 Most Inspiring Brands in the World today.
Read More