Amazon’s entry into healthcare began with the acquisition of PillPack in 2019. From that moment on, the entire healthcare ecosystem has been on notice. What would the Amazon effect be on the disconnected, often disappointing healthcare patient experience?
From a top line, we imagine that the introduction of Amazon Pharmacy will bring immediate value to patients and providers. With a mission of making medicine more ”shoppable,” we see a future with increased transparency and simplicity in supplying maintenance medicine. But frankly, we are choosing to cast our view farther down the line. How might Amazon continue to expand and augment service throughout the entire healthcare ecosystem? How might it bring structure and connectivity? And how might those changes impact drug manufacturers, insurers, and retailers?
To assess this impact we have looked at Amazon’s history of disruption: its playbook. From attracting a customer base, to building scale and structure, to centralizing platforms and offering new services, Amazon has a consistent model that likely will be applied to healthcare. And for each of these steps, competitors and collaborators need to plan ahead for how they will operate in the new healthcare ecosystem.