Prime Day: it’s here again – why is the event so important? What does it mean to consumers and how can brands, and retailers harness the power of Amazon to benefit their own business?

According to our research, a staggering 46% of digital consumers we spoke to in the UK are Prime members, 24% of all spend in the UK goes through Amazon, rising to 30% for Prime members and Prime makes consumers more likely to use Amazon as a “one-stop” shop. Download this report to dive into the figures from the UK and start capitalising on the ready-made market that Prime members represent.

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