It’s no surprise that during such an unprecedented crisis like the COVID-19 pandemic, American anxiety levels are at historic highs.
While many people are working to maintain an optimistic outlook, the convergence of multiple anxieties around health, government and the economy are creating a situation never seen before. Having multiple anxiety drivers make it especially difficult to predict people’s behavior based on lessons learned from past crises. No doubt, these are unique times.
Why track anxiety?
We’ve learned over the past two decades that consumer anxiety is inversely related to consumer confidence; as anxiety increases, consumer confidence decreases, and spending patterns change. And right now, anxiety is soaring.