More and more brands are starting to put equity and diversity at the top of their agenda and there is a greater focus on creating a customer experience that is inclusive for all. But to actually deliver an inclusive customer experience, the focus has to lie on assuring every asset and content type against an inclusive set of rules. Given today’s proliferation of channels and the increasing sophistication of dynamic, personalised experiences, this puts a significant burden on brands and marketing teams when applied at scale.
However, the commercial benefits for brands doing this well are clear. Investing in inclusive content promotes an inherent sense of trust among suppliers, partners, employees and customers. In fact, 70% of customers prefer to buy from brands that are inclusive. In short, inclusion inspires growth.