Looking ahead to 2023, it’s clear we’re seeing the long-tail, and often unexpected implications of the combustive changes seen in 2019-22 take root in the B2B landscape. With the workplace settling into its new post-Covid pace, with its Non-linear working habits and Supercommuters. We’ve created newfound space for long held institutions of working life to be questioned. Like, do we need human or Virtual CEOs? Will we ever fully retire Rewirement and Unretirement? Does a modern office need to be as inviting as a 5 Star hotel? It’s becoming increasingly clear there is a power-shift in play, away from the clearly defined corporate 9-5 and towards something much more adaptive, and leading the charge are Generation Flex.
Many of these changes are built on a foundation of innovative technology, with the next wave focused on the New Realties of immersive technologies. Increasingly though, the emphasis is not on adoption, but what companies are choosing to do with these newfound capabilities Techessibility and Meta-inclusivity, to appeal to diverse, empowered buyers who expect companies to consider their societal responsibilities in all their actions.