Yet this disruption is also compelling the industry to rethink the way it delivers, pressing fast-forward on a host of trends that will also unlock an exciting new era of opportunity for brands.
Digital content and storytelling is powering a new era in fan engagement while emerging technologies are unleashing spectacular and immersive experiences that put fans right at the heart of the drama. Esports and traditional sports will converge, precipitating a host of novel ways to reach new audiences with enriched fan experiences.
Athletes, meanwhile, are extending their already substantial cultural relevance, moving beyond the boundaries of sports. In the era of social, sports stars are harnessing powerful platforms, whether it’s to speak more authentically to their fans or to have their say on issues that matter to them. Sports and athletes now have the potential to be powerful allies for change on a host of fronts, from human rights to sustainability.
Right now, sports are a compelling proposition for brands, offering authenticity and impact alongside connections with passionate fans and a place at the heart of the action.