“This trend sits amid a wider move by Silicon Valley brands to elevate their design cues, shedding the thrown-together logos of their early formative years to adopt more sophisticated, grown-up design aesthetics, defining their brands for the long haul with more rounded personas. What’s clear is they are now trying to leave their mark.” — Silicon States.
What’s happening—and why
Tech brands are increasingly trying to blend in, carving out space in our homes and on our bodies to integrate into everyday life. Now they are shifting the dialogue away from the idea of giving up part of ourselves to a machine—data, images and even bodily fluids—and towards services that are made to fluidly and reassuringly reconcile themselves to the user. Information is presented in playful, non-threatening ways, complete with carefully constructed imperfections and idiosyncrasies.