In a year unlike any other, even the peak selling season has been reshaped – partly by the impacts of Covid-19 and partly by Amazon who helped trigger a 10-week retail “mega peak” in reshuffling Prime Day to October 13-14th.

As we re-enter lockdown, one thing is for sure – this is set to be an online-first Black Friday like never before.

In this new report based on the latest research, we asked UK consumers how and where they plan to spend this Black Friday, assessing the opportunities for embattled retailers and brands, and the key influencing factors such as the roles of Amazon Prime Day, lockdown entertainment, self-gifting, and Brexit.

Download the report for the full story.

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