Education as we knew it is no more. In the last six months, virtual courses have been rolled out en masse across the education spectrum as COVID-19 forced over 1.5 billion students to remain home. With traditional education knocked off balance, Generation Z and their parents are questioning the value of universities and the ensuing crippling student debt. At the same time, there is a growing push for life-long learning to keep people employed in ever-changing industries. Recognizing the potential to influence what and how students learn, brands are stepping into the teaching sphere, advancing the future of education.
In July 2020, Facebook announced a partnership with the Central Board of Secondary Education (CBSE) in India which will create a digital tools certification program for Indian children. Aiming to prepare students for existing and emerging jobs, the curriculum will cover not only digital safety and well-being but also augmented reality. Also announcing their partnership with CBSE this month, Google plans to support over 1 million teachers across the country in online education.