Last year’s presidential election raised profound questions about Brand America.
What does it mean to be an American brand in the time of “America first”? Do consumers feel favorably toward American brands, inside and outside of the U. S.? What does this mean for brands that are “local” overseas?
J. Walter Thompson commissioned a survey involving 500 people each from China, India, Mexico, Russia, the United Kingdom and the United States (for a total of 3,000 respondents) through SONAR™, our proprietary consumer research tool, to test global attitudes towards the American brand. The study was presented by J. Walter Thompson CEO Tamara Ingram as part of Advertising Week.