Is it still as important as it once was? Or has the ease, speed, and convenience of online transacting watered down its impact? These are valid questions that keep brand marketers awake at night. In this report, we take a look at what's happening to brands in a world where the marketplaces, and not the brands, are increasingly defining and driving customer behaviour.
We consider 8 key areas in the world of eCommerce and branding, drawing on findings from our Future Shopper survey where we interviewed more than 15,000 online consumers across 8 international markets.