In 2017, CES continues to reflect the expansion of technology into all sectors. A few years ago, few would have expected a travel brand like Carnival to be giving a keynote at CES, said Shawn DuBravac, chief economist of the Consumer Technology Association, during a briefing on overall industry trends. And yet, “digitization is changing the way we vacation,” he said.
When Carnival CEO Arnold W. Donald takes the stage for his CES keynote, he’ll focus on the new Ocean Medallion, a disc the size of a quarter designed to help the brand to take guest personalization to a new level.
The device, which can be worn as jewelry or discreetly pocketed, “uses a guest-centric, Internet of Things approach to enable guests to maximize their experiences in real time based on their choices and preferences,” according to the company. The first ship to be fully outfitted with the new system will be Princess Cruises’ Regal Princess in November 2017, with others to follow.