This year marks 50 years since the first CES, but only the second edition of the BabyTech Summit, a dedicated program of talks and awards exploring how technology can improve the lives of the youngest digital natives. Apparently, it’s taken this long for the traditionally male-dominated technology industry to train its attention on the baby care market, worth $23 billion annually in the US alone.
But the recent urge to add sensors, paired apps, and artificial intelligence to conventional objects has left no category untouched. Baby tech abounds in 2017, from connected thermometers to smart nursery humidifiers to poop-scanning apps.
One breakout area within baby tech this year is smart breast pumps. Two products, the Naya Smart Breast Pump and Lansinoh Smartpump, are finalists in this year’s BabyTech Awards. A third, Willow, was named the best wearable device of CES 2017 by the tech site Digital Trends.
Willow bills itself as “the only wearable breast pump that fits in your bra, moves with you, and goes wherever the day takes you.” It helps track the amount of milk collected, the collection date, and the length of each session. The product launches in spring 2017 at a price of $430.