CES 2018’s Best Startup Awards winner was a VR company. Idaho-based Black Box VR wants to use VR gaming to make us fitter. The company has programmed a HTC Vive VR headset to work in concert with a motorised cable machine: users have to do chest presses to proceed in a simple game while the machine’s load progressively increases.
The company’s core idea, cofounder Ryan DeLuca explains, is that wedding exercise with immersive gaming would make the former much more engaging. “Video games make you sacrifice your health, but you want to keep playing. Fitness is good for your health but it’s so boring that even the best fitness athletes in the world would stop,” says DeLuca. “So we thought: ‘Let’s see whether we can use VR so that people can be inside a game and work out.’” A pilot project will start in a San Francisco gym in August 2018.
For more, read our Black Box VR post.
For the third year in a row, CES featured several products for mothers and prospective mothers.
Mira, an enterprise based in San Francisco’s Bay Area, unveiled Mira Fertility, a monitoring system that uses machine learning to track ovulation and hormone levels, and suggest when a user is most likely to get pregnant. The device is able to combine data from a urine sample with personalized information about each user’s lifestyle, diet and fitness, and deliver a fertility score on a linked app.