Beauty’s embrace of tech was front and center at 2019’s CES in Las Vegas. L’Oréal showcased its La-Roche Posay My Skin Track pH, a sensor that measures skin pH levels to offer consumers tailored product recommendations from the La-Roche Posay skincare range. And SK-II introduced its Future X Smart Store, which has the core concept of a “phygital” retail environment, blending physical and digital elements. The brand employs AI technology to power innovations such as an interactive skincare wall that analyzes the skin remotely, again offering personalized product recommendations.
Johnson & Johnson brand Neutrogena took to CES to unveil Neutrogena Mask iD, its new personalized 3D-printed sheet mask. The mask is personalized both in its shape—with images of the user taken on a 3D smartphone camera—and in the positioning of its active ingredients. The mask is formulated using data from the Neutrogena Skin 360 system, an app that uses a smartphone camera and skin scanner attachment by tech company FitSkin to analyze the skin’s condition and needs.