Environmentally mindful living
Yuni, a yoga-inspired, California-based skin and body care brand, has also recently launched. Yuni products are designed to prolong the effects of yoga, and connect yoga to beauty rituals. They are also made from organic and fair-trade ingredients, use minimal packaging, and are manufactured in a solar-powered factory.
Here, the eco-credentials of the brand are aligned with the brand at large, which is mindful living.
Velvet 59 by Paris Manning, a New York-based line of color cosmetics, is not only environmentally friendly, but also vegan. Ingredients, including sacha inchi oil from the Amazon rainforest, are paraben free, sustainably sourced and not tested on animals.
Alongside this, algae, the hottest new superfood ingredient, is also rapidly being taken up in beauty, not only as a powerful nutritional ingredient for nutraceuticals, but also appreciated for its sustainable credentials. 8 Greens, a beauty dietary supplement, recently launched uses blue-green algae as a core ingredient. Marlowe, the new beauty line launched by Target’s experimental lab Project Underground, is based on an “M blend” of ingredients that includes deep sea algae.
Download The Future 100 for more beauty trends to watch in 2016.