Clean baby food

Yumi is a baby food delivery service modeled after its grown-up counterparts that also launched in April. Based in Los Angeles, Yumi was founded to counter the amount of preservatives found even in high-end organic options. Yumi’s meals include locally sourced ingredients, and are recommended by a team of pediatricians and nutritionists. Prices start at $50/week.

“As millennial women age and have children, we are going to apply all the things that we want for our lives to our children’s,” Angela Sutherland, former investment executive and founder of Yumi, told Vogue. Yumi is aiming squarely at the cohort of working millennial mothers who are hyper-focused on wellness, by simultaneously providing nutrition for babies and mental relief for parents.

In the UK, the Young Gums community aims to provide “a breath of fresh air” for new parents seeking an at-home alternative to processed baby foods. Launched last year by Beth Bentley, head of strategy at Wieden + Kennedy, Young Gums quickly gained more than 8,000 followers on Instagram. Bentley creates simple, healthy, make-at-home meals—many of which can be done with one hand.

“I set out to fill the void with an honest and trustworthy healthy baby food inspiration platform that’s built for real, connected, creative modern parents,” says Bentley. “That extends from the freshness and modernity of the recipes themselves, through to the visual look, tone of voice, sense of humor, and even through to the time of day I share content, on which platform.”