Little did we know how much the world would change in 2020. And in commerce one thing became clear - the need for brands and retailers to power up their ecomm operations and get their online offerings right. Against this backdrop we present our trends outlook for 2021 and beyond, comprising 20 thought-provoking digital change agents influencing what commerce is set to look like.
Many analysts have argued with some justification that 2020 felt more like an acceleration of what was already in motion, and that the move to online simply got turbocharged. Indeed, for many of us, digital came to our rescue in numerous ways. So where do we go from here?