Composable Commerce describes building entire architectures piece-by-piece, comprising many distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront.
We believe composable architecture will deliver the foundation for how consumers will buy in the future. This report furthers the case for why your business should accelerate a composable commerce strategy.
When left unchecked, technology often has a tendency for the (technology) tail to wag the dog. Yet technology changes should be introduced according to business needs, not technology trends, and they should be a means to deliver business growth. Not so with Composable Commerce, because it provides business agility, with the power to provide a unified, personalised customer experience, cost savings and ultimately digital success.
