Site speed is the new battleground in eCommerce today. Our "Future Shopper" research supports this, with 4 in 5 consumers seeking to make their online shopping journeys as instantaneous as possible, from the initial stage of looking for ideas and inspiration to making the final transaction. Don't think this is the impatience of youth either; an overwhelming 71% over-55s are in agreement.
WT Commerce describes this trend as "compressed commerce" - the shrinking of time it takes for consumers to get from inspiration to search to transaction.
And if you want to increase conversion, it's vital. The bottom line is that faster ecommerce sites make more money. Written with our partner Bloomreach who power 25% of all US and UK eCommerce experiences, this report presents our findings across multiple channels and markets, and how to lay the foundations for success.
