It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.

This report features:

  • A survey of 4,457 consumers in the UK, USA, China, Brazil, India, South Korea and Turkey from SONAR™
  • A deep-dive SONAR™ survey among 2,007 UK and US consumers
  • Proprietary consumer “Control” segmentation of UK/US consumers
  • 20+ data visualizations on control, automation, technology and digital privacy
  • Interviews with 20+ global thought leaders in fields ranging from robotics to neuroscience to marketing and more
  • Global case studies in a host of categories including automotive, beauty, entertainment, financial services, food and drink, health, retail, technology

Shift Control Report Animated

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Related Content

Brand Guardian
In The Press

Brand Guardian, AI inclusive representation

Ezinne Okoro, our global chief equity, inclusion and diversity officer, shares with The Drum how inclusivity is a key demand from clients.
Read More
The B2B Future Shopper 2021
Insight

The B2B Future Shopper Report 2021

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China
Read Article