I left GLH having attended CreatEID: Emerald Network X Wunderman Thompson last Thursday night, smiling ear to ear. Sufia pulled me aside back in the beginning of April with an idea she prefaced ‘might be crazy but…’. What she, with the help of Emerald Network’s Rooful Ali, and the wider team at WT brought to life, was in fact not crazy but the UK’s industry’s first-ever Eid Celebration with diversity, community, and inspiration at its core.
These first-to-do experiences don’t just happen by chance. Like the work we do; good, lasting, and inspiring work stands the test of time, because it came about over time and speaks to unique backgrounds and experiences that are universally important to us. The wonderful thing about creativity is that it has diversity at its core, and when it does that right it has the power to connect and give people access to seeing the world in unique ways.