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Data deprecation: what lies ahead for the CPG industry?

A future-focused solution to overcoming the demise of third-party cookie data

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Author

  • Tom Corey and Erica Clerf

In this paper, we’ll discuss the reasons for the demise of third-party cookies, we’ll address the impact on the consumer-packaged goods (CPG) industry—an industry especially vulnerable to the rapidly approaching threats of data deprecation—and we’ll unpack how marketers can future-ready their organizations as data becomes a different and more precise commodity.

White paper - Data deprecation: what lies ahead for the CPG industry?

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