–In Southern California, the new Desert X exhibition wants to be the Coachella of the art world. Via the LA Times.

–Sony’s new Xperia Touch projector, available this spring, turns any surface into a touchscreen. Via Dezeen.

Punch looks at the pioneers of the next generation of sustainable cocktail-making.

–Can a luxury car brand bridge the political divide? Cadillac’s Oscars ad called for unity among “a nation divided.” Via the New York Times.

The Guardian goes inside the 18-month evolution of Teen Vogue: “We’re a woke brand, and our readers are woke, too.”

–What can businesses learn from Netflix? Raconteur explores the company’s future-facing business model.

–Think football isn’t innovative? Fast Company tracks several inventions first used in the world of broadcast sports.

–Amid new innovations that tackle food waste, MIT is partnering with the UN to cut food waste in half by 2030. Via Grubstreet.

–Despite tempered excitement over virtual reality, Sony is still on track to sell one million headsets in six months. Via the New York Times.

–Scent Trunk wants to be the “Warby Parker of fragrance,” with a millennial-friendly approach to customized scents. Via Women’s Wear Daily.

Adweek goes inside one agency’s journey to understand middle America’s “New Heartland.”

–Peugeot’s new self-driving car concept debuted this week at the Mobile World Conference in Barcelona, an event usually reserved for smartphones. Via Mashable.

–Facebook is testing a new algorithm that can help the social media platform identify possibly suicidal users. Via Dazed.

–Microsoft is launching a $9.99/month Netflix-like subscription service called the “Xbox Games Pass.” Via the Daily Mail.

–The UK just pledged $22 million in support of robotics research, a major grant to universities. Via the BBC.

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