To cement its status as the “original beer of Amsterdam,” Heineken created “A ’Dam Fresh Heineken,” a campaign that emphasizes the brand’s roots in the city while incorporating innovative uses of travel data and chatbots on Facebook messenger.
Heineken worked with DDB & Tribal Amsterdam to target young men who had recently booked a trip to the city. Travel data from hotels and airlines was used to identify the target audience, with banner ads then utilized to encourage people to engage with the campaign.
