Touchless technology is taking off during the pandemic as people try to avoid picking up pathogens from surfaces. But what is lost when touch goes away?

Stuck Labs in Singapore recently introduced a touchless elevator button that mimics being pressed as well as a touchless sliding door that opens only as far as you move your hand. Cofounder Donn Koh talks about how he expects the current blunt tool of touchless technology to evolve to activate other senses for a richer experience.

Kinetic Touchless Door Watermark

Why the name Stuck?

Well, the immediate reaction is it sounds negative but when you look at other things associated with Stuck, there’s “stuck on you” and “ideas that stick.” It embodies the kind of work we do in that we take negative situations and see what we can do to make it better.

Tell us about the work that Stuck Labs does.

We have been together for 10 years—a team of 30-plus—as an industrial design team. Over the years, we see an escalation of needing to mix in more disciplines, integrating software and physical products, digital interfaces.

We have worked on a large variety of projects from electronics to healthcare to lifestyle products. Six years ago, our Air + Smartmask won the (Singapore) President’s Award. It was to protect kids from haze and ergonomic for small faces.

Two years ago, we designed a 10-storey nursing home for the Singapore government that doesn’t feel like a medical facility but feels more like a home, partly by keeping the care staff out of sight.

We are mainly industrial designers who shifted from designing things for mass products to software, spaces, light buttons. We’ve been playing with this sort of electronic interaction for clients in retail stores where they are trying new ways to engage consumers.

The fundamental discipline calls for an understand of human beings.

Kinetic Touchless 3 QT view STUCKLABS

Tell us about the genesis of the Kinetic Touchless button, which you’ve used to develop a prototype for touchless elevator buttons that light up when a finger hovers and sinks in as if pressed when the finger gets closer. Did the idea come as a result of the pandemic?

I think it came slightly before. Even when you create something that serves you at a distance, maybe it should react as if you’re touching it.

To be honest, the lift button isn’t the best place to implement it. You would need 18 to 20 Kinetic Touchless buttons in each lift—it’s not very efficient. But it’s the best example to deliver the message.

A better example would be to apply this tech to automated sliding doors. The door slides as far as your hand moves and only that far. You open only as much as you need to get out and you can save on air conditioning.

In retail, when you have a contactless dispenser, you can put your hand under it, but you can’t estimate when it will spurt on your hand or how much.

In public bathrooms, you have contactless faucets and it’s the same thing. You put out your hand and you wait. You can’t control water flow or temperature.

Now what if we had a lighted display that rotates and mimics mechanical motion beyond a beep or on-off.

How do you get back some more of this tactility when the world is going towards more touchless? Human beings still crave that tactility. Or we start to feel that things are quite dry.

We are interested in that in-between state, the anticipation state and also the sense of magnitude.

We have five senses: sight, smell, sound, taste and touch. When you take away one—touch—do you have to replace it with another?

The more senses you can activate, the better.

In products that are well-designed, a lot of attention is paid to this. How does an Apple laptop sound when you close it? How does the door of a BMW sound when you close it?

With good design, you don’t see it. But you realize when something is missing.

In a pandemic situation, you tend to rush to solutions that plug the urgent problems. After the rush, you will see better implementation. Not just erecting the barricades needed, but the barricades becoming nicer, more relatable.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

Cannes2022 WT COM Background 2

Wunderman Thompson Roars At Cannes 2022

‘Speaking in Color’ wins first ever Creative B2B Grand Prix!
Read Article
Great Ads For Good Vote WT COM Hero

Great Ads For Good

Wunderman Thompson Perth takes top spot in the Solidarity Category
Read Article