Experience enablers

For those looking for some rest and relaxation, on-demand pampering services bring the spa home. MySpa2Go sends manicurists and masseuses to customers’ homes. The mobile salon has seen a recent surge in business in wealthy vacation enclaves like Nantucket and the Hamptons; according to MySpa2Go’s owner, Lori Traub, demand for the company’s services quadrupled after the pandemic hit. Shortcut is a men’s barber service that lets clients book an at-home trim. The company, which operates in 25 cities across the US—including New York, Miami, Los Angeles and Boston—has seen a 600% growth in business between February and May, 2020.

But if being at home doesn’t cut it, high-end services are letting customers rent out entire venues for a hyper-exclusive experience. Sensei Lanai, a Four Seasons wellness resort in Hawaii, has transformed into a private spa. For $600, guests get two hours of exclusive access to 1,000-square-foot bungalows outfitted with treatment rooms, soaking tubs, saunas and pools.

Swimply is the Airbnb of private pools. The company connects pool owners with those looking to cool off in the heat of summer to rent backyard pools for $45 to $60 per hour. In May 2020, the company announced that will be launching Joyspace, a new platform with a similar business model that will let customers rent private spaces beyond pools, like tennis and basketball courts, home gyms, backyards and private boats, on an hourly basis.