Fighting for the future of fashion

Fighting for the future of fashion

Fashion is transitioning online, and it's not just a fad.

Services

Author

One of the clear outcomes of the pandemic has been the move to online shopping. Whilst we can speculate on the impacts on how this has influenced fashion shopping, we wanted hard facts.

We surveyed 2,000+ UK consumers to find out how much was bought online, what and how new habits had been formed, and what fashion shoppers were demanding from their experiences.

Bringing together the technical, strategic and experiential skills of Wunderman Thompson Commerce, Attraqt and commercetools, we laid out the key trends, what fashion brands and retailers need to consider, and how they can address any areas of weakness.

Related Content

In The Press

Overcoming Health Inertia

Hear from Health Chief Data Officer Mike Duke about how brands can help overcome health inertia and how HCPs can help their patients make informed decisions.
Read More
light blue background with small white circles
In The Press

Cannes Worldly Contenders

12 Creatives from around our global network weigh in on each others' top work.
Read More
work images of girl running, smartphone, adaptive deordorant