One of the clear outcomes of the pandemic has been the move to online shopping. Whilst we can speculate on the impacts on how this has influenced fashion shopping, we wanted hard facts.

We surveyed 2,000+ UK consumers to find out how much was bought online, what and how new habits had been formed, and what fashion shoppers were demanding from their experiences.

Bringing together the technical, strategic and experiential skills of Wunderman Thompson Commerce, Attraqt and commercetools, we laid out the key trends, what fashion brands and retailers need to consider, and how they can address any areas of weakness.

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