Social media has a bad rap—from promoting addictive behaviors and depriving sleep to causing anxiety and depression. And yet globally, there are billions of monthly active users on Facebook and Instagram in 2021, Twitter has over 300 million, and in September 2021, TikTok reported 1 billion monthly active users.
A number of apps such as Social Fever, Offtime, and Freedom aim to pry eyeballs away from social media by limiting usage. But what if social platforms have fewer and more curated posts instead? This is where Minus comes in—a platform created by Ben Grosser to challenge existing social network models—Minus only allows for 100 posts for life. Self-dubbed as a “finite social network,” the platform aims to raise the quality of content through limitations.